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  • New England

    A lifestyle as much as a geographical area
    • New England is where it all began. The history of America as well as the history of GANT.

      All these years, this coastline has worked its strange and magical charm on academics, artists, writers and others who want to live the good life to its fullest. It’s where we come from, it’s where we will always return to find our inspiration.

    • The bridge between the US and Europe is said to start at Cape Cod, a peninsula where many East Coast intellectuals spends their summers. On closer inspection of the map you can even see how the Cape stretches its arm straight out into the Atlantic Ocean, as if reaching for the mainland on the other side.

      Here, where Europe ends and America begins, a meeting takes place that never ceases to fascinate. This cross-fertilization between worlds is a constant source of inspiration. Famous artists, photographers and other creative people have benefited from this throughout the years. One of them was Bernard

      Gant, a visionary man who together with his sons started making shirts in New Haven, Connecticut, in 1950. A style that has since traveled around the world and made GANT’s roots grow ever stronger as more and more of us have taken to this way of life.

    • White wooden houses with porches, Adirondack chairs, lighthouses, gray slate, signal flags, woody station wagons, graduation gowns, Labradors and boardwalks leading to the beach. Even if you’ve never been here you know what it looks like. A myriad of images from endless American films and TV shows spring to mind. As you travel through the New England states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, you are constantly struck by how authentic, traditional and down-to-earth everything is. The local patriotism is almost physical.

      Everyone is proud of where they come from and eager to share their story. That’s why we always stick around here. By the sea – together with our families, relatives, friends, horses, dogs, books, good food and wine – we have created the very essence of the good life.

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    • GANT Rowing Race

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