American Style
Food is important. Sure, fashion is important as well, but hey – perfectly crisp, triple-cooked fries? Pasta Pomodoro done from scratch using sunripe tomatoes still on the twig? Now that’s a whole different ballpark. Yet to us, the two are intimately connected.
Closest to any good restaurateur’s heart is the well-being of the guest and the minute attention to detail. We care just as much about the feel, look and taste of our collection as any good chef does about his fresh produce and keeping his "Mise en place" in order.
This season revolves around two characters – the Chef and the Owner – and of course their friends, all hanging out at the best joint in NYC. Just like GANT Rugger, this place is based on tradition, knowledge, craftsmanship and the internal drive to take its past and turn it into something even better. Basically, our archives have become our equivalent to the finding their grandmother’s recipes.
The GANT Rugger chef’s "Mise en place" consists of heavier fabrics – durable and toned down in color. Call it the new workwear for 2012. Flannels, wools, denim and canvas, along with must-have selvage aprons that are worn-in to perfection. We’ve even gone as far as producing our own custom-made chef’s knife.
The characters however require a bit more swag. This leads us into a territory we call “Unkempt Sprezzatura”. Sporting a genuine East Coast vibe, while still drawing heavily from both our archives and our heritage, we keep reinterpreting the world around us. The addition of a more cosmopolitan air to our American Sportwear roots ensures our guests´ well-being long after closing hours.
Flowery scarves, bold accents and unexpected colorations set this collection apart from any other. Leaving plenty of room for more eccentric styling and personal details. Pinstripe Italian wool suits, silk scarves, double breasted coats and tons of finely made sports coats. Unlike fashion, style is not a set of rules to be followed. Style is what makes you feel comfortable, it grows on you over time. Style is something that evolves, as does GANT Rugger.
It’s an Unkempt Sprezzatura – that could only derive from a true interest in style but, like a good dinner, could never become overdone or pretentious.
Dinner is served!
